A small studio on City Road.
DOVRA SOFTWARE LTD is a British company registered at 128 City Road, London. We make and look after digital products: mobile apps, websites and web applications, and the interfaces that sit on top of them. Our clients are organisations who need software to do a job properly and would rather not become software companies themselves to get it.
The registered address is an administrative one; we do not receive walk-in visitors there. Most of our work happens through calls, shared documents and working sessions arranged in advance, which suits the way modern teams are spread across places anyway.
What we believe.
Restraint is a feature.
Most products are improved by removing things. Every extra screen, setting and notification is something a person must understand and something a team must maintain. We argue for less, and we explain why.
Plain language, always.
If we cannot explain a technical decision in a sentence you could repeat to your board, we have not understood it well enough. Our documents are written for the people paying for the work, not for other developers.
The long view.
A launch is the beginning of a product's life, not its finale. We make choices — frameworks, hosting, dependencies — with the next three years of maintenance in mind, not just the next demo.
Honesty about uncertainty.
Estimates are ranges, not promises. When something is unknown we say so, propose how to find out, and price that discovery separately rather than hiding it inside a fixed number.
Who we are a good fit for.
- Organisations replacing a spreadsheet, paper process or ageing system with something people will actually enjoy using.
- Teams with an existing app or site who need a dependable partner to improve and support it.
- Founders and service businesses who want an honest second opinion before committing budget.
- Charities, membership bodies and public-facing services where accessibility is non-negotiable.
We are probably not the right fit for very large programmes that need dozens of people from day one, or for work where the brief is to copy a competitor feature for feature. We would rather tell you that early.